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Affiliate Desk

Section Editor

Aishwarya Faraswal

Senior Content Producer

Aishwarya is your go-to guide for turning your home, especially your kitchen, into the smartest and most efficient space on the block. If you ever find yourself wondering which air fryer actually delivers that perfect crisp, whether a new-age water purifier is worth the hype, or how to make your refrigerator work smarter (not harder), she’s the one to turn to. For over five years, Aishwarya has dived deep into the world of home and kitchen tech, reviewing everything from air fryers and microwaves to chimneys and water purifiers. Her approach is simple: cut the jargon, highlight genuine innovation, and spotlight budget-friendly solutions without compromising on quality. Her column is where fresh launches meet honest opinions. There is no sugarcoating and no fancy marketing spin. Every review comes from real, hands-on experience, giving readers the unfiltered truth, good or bad (sometimes brutal). A big believer in viral “how-to” hacks, Aishwarya loves sharing appliance hacks like microwave-cleaning tricks that involve a lemon and absolutely zero scrubbing, fridge-care tips (when sometimes all you need to do is defrost) that save you trouble, and everything in between. She tries her best for home tech to feel less overwhelming and a whole lot more fun. ...Read More

Amit Rahi

Senior Content Producer

For the past seven years, I have tracked consumer tech through constant shifts in hardware, platforms, and the way people actually use devices. Covering everything from budget gear to flagship hardware, I focus on what readers need to know, not on buzzwords or launch cycle hype. My expertise spans gaming laptops and chairs, high-performance PCs, gaming monitors, printers, smartwatches, earphones, headphones, Bluetooth speakers, tablets, and more, with a particular emphasis on how these products hold up in daily use. Reviews, explainers, buying guides, and news pieces all share the same goal: giving readers enough detail to make confident decisions without wading through fluff. Away from deadlines, I spend a lot of time gaming and watching films and anime, which naturally filters back into the work. Performance, comfort, display quality, and sound are judged the way players and viewers experience them, not just by lab numbers, which keeps my coverage grounded in real scenarios rather than just benchmarks. ...Read More

Bharat Sharma

Senior Content Producer

It's an exciting time to be in love in with tech - whether it is AI solutions, the pace of gadget development, and other related technologies. As a tech journalist, I believe it has the potential to solve all of world's problems if used holistically, and my job is make to it more relatable and understandable. ...Read More

Boudhaditya Sanyal

Senior Content Producer

I help readers build smoother, smarter work and play setups through clear, honest tech guidance. Office laptops, gaming rigs, monitors, printers, gaming chairs, and even CCTV systems all fall into my daily playground. If you often wonder which laptop can survive long workdays, which monitor gives the cleanest view for edits or gaming, or how a CCTV setup can keep your space safer, you are in the right place. I spend my time testing real products in real environments, not ideal lab conditions. My aim stays simple: remove confusion, spotlight genuine performance, and guide you toward choices that suit your space, workload, and budget. No jargon storms, no polished marketing pitch, only grounded insights shaped by hands-on use. My goal is to make tech feel approachable, not intimidating, so your next upgrade feels like a confident step rather than a gamble. ...Read More

Ishika Narang

Section Editor

Ishika Narang is an experienced content writer and social media handler with a strong background in working with leading media and automobile company like Jagran New Media and Park +. She specializes in crafting engaging content across a variety of niches, blending creativity with strategy to connect with audiences effectively. ...Read More

Kanika Budhiraja

Senior Content Producer

Kanika is a senior tech writer, gadget and appliance reviewer, and tech news enthusiast with over six years of experience. She covers new tech trends, gadget reviews, AI developments and product launches, always trying to keep things easy to follow and genuinely useful. Most of her day goes into affiliate work around TVs, soundbars, home audio systems, air conditioners and air purifiers. She compares products, checks prices and looks for deals that fit how people really live and spend. As a senior content producer, Kanika works across news, reviews, explainers and buying guides, trying to keep pace with fast launches without losing sight of what readers actually need. She enjoys slow, honest testing more than hype and is happiest when a story helps someone buy one thing with confidence instead of scrolling for hours. When she is not at her desk, she is usually binge-watching a new series or planning her next trip, collecting small ideas and moments that quietly find their way back into her work. ...Read More

Neha Ravi Khandelwal

Section Editor

Neha Ravi Khandelwal
Neha Ravi Khandelwal is a Senior Digital Content Producer, Lifestyle at HT Shop Now, where she specialises in furniture, home, and travel, turning real-world expertise into practical advice that readers can rely on.

Career journey and experience
Neha began freelance writing in 2010 and started her mainstream media journey with the Times of India in 2022, and later joined the Hindustan Times. In the past, she has led interior design projects, interned in visual merchandising at Shoppers Stop and Pantaloons, and managed operations for multiple women-led startups.

To satiate her curiosity, she has completed beginner’s certifications in pottery, scuba diving, baking, creative writing, and more. She takes pride in having read over 2000 books (yes, she did count, and can share a list!) and spent 8 years practising Bharatnatyam and has even ghostwritten a book on Ladakh Tourism.

Subject expertise
With a Master’s in Interior Design and 10 years of building homes, Neha knows space-saving furniture and budget-friendly finds inside out. She instantly visualizes rooms and curates practical, stylish solutions.

In travel, she offers packing guides, luggage tips, and trip advice, all backed by research, expert input from field experts, and hands-on experience.

Education and professional background
Neha holds a Master’s degree in Interior Design and had early stints as a visual merchandising trainee at Shoppers Stop and Pantaloons. These experiences shape every article she writes.

Editorial Philosophy
I write with one single goal: To simplify searching through the abundance of products on the market by finding the right one suited to my readers' needs based on personal experience, user reviews and ratings. When all else fails, Neha speaks to experts who can solve the query.

Nivedita Mishra

Content Lead

I have been working as a journalist and content producer and have 27 years of experience acorss various domains such as entertainment, feature writing, lifestyle, news and now affiliate writing. ...Read More

Samarpita Yashaswini

Section Editor

Samarpita Yashaswini
Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.

She began her writing journey in 2020, but her love for fashion started long before that. Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics.

A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder.

She studied at Delhi Public School and graduated from Miranda House, University of Delhi in 2019, where she also wrote for the college magazine. She later completed a Postgraduate Diploma in Advertising and PR from MICA, Ahmedabad.

Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy.

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